Cambodia. The Destination of Dreams
Cambodia is in a favorable position to take advantage of its location in a highly developed regional market that has shown strong tourism growth. The country has a significant and internationally recognized cultural heritage.

This can be developed as an integral part of the tourist experience, which increasingly encompasses cultural heritage and entertainment, including museums and art galleries, and traditional theater and dance. Restoration and preservation of cultural and religious sites and traditions, plus support for contemporary cultural and artistic activities, can be a source of continued spiritual and cultural vitality, and the foundation of cultural tourism.

As we have all heard many times, tourists spend less time and money in Cambodia than they do in neighboring countries. Most tourists come to Cambodia to see Angkor
Wat. They tour the temples, buy some souvenirs, take some pictures and then fly away. We at PPSEZ view it as our corporate responsibility to view it in a different manner and want to help the RGC in a larger and more comprehensive manner to place the Kingdom of Cambodia as a “Full Tourist Destination” larger than the currently projected “extension of a destination”. We want to mark Cambodia as their premium tourist as well as incentive, meeting and convention destination.

We have noted that tourism is a fickle industry, and its success is influenced by many factors. Like fashion, many locations are booming for a while, but tourists can soon
lose interest in them. The environment becomes spoiled, once quiet and idyllic places can become loud and overcrowded. And then tourists are likely to move on to
another place, since there is high competition around the globe.

It is the wish many to view this as a unique opportunity to create a niche market in tourism and use our current and future business environment as a catalyst for multiplier tourism potential and related infrastructure.

The goal is to give tourists an opportunity to learn more about Cambodia because tourists, who stay longer, spend more.

The general idea is to raise everyone’s awareness about the true potentials of Cambodia’s tourism as a destination by itself. “Cambodia is blessed with great tourism potential – Angkor Wat is a wonder of the world, the culture is rich and
interesting, while Sihanoukville’s beaches are beautiful and forests still have wildlife to see.

In a developing country like Cambodia, tourism can be a great boon because it brings jobs and human resources development to rural areas where these are badly needed, and it can stimulate the development of all kinds of enterprises such as furniture makers, organic growers, craft producers, craft sellers, performers etc. which start up to supply the tourist industry but grow to serve other markets.

Cambodia has much to offer from beautiful white sand beaches in the South to trekking among the hill tribes in the North. The increasing ease and inexpensive price of traveling to and within Cambodia, has led to a major increase in the number of tourists flocking to this Southeast Asian nation annually. Tourism has become Cambodia’s top three leading source of foreign exchange, and thus plays an unquestionably important role in the Cambodian economy.

Fortunately the there is little or no negative environmental, cultural, and biological impact of tourism in Cambodia thus far and the government has been fairly thorough in dealing with any issues related to these. Cambodia is not suffering from many of the negative aspects of tourism: the destruction of coral and marine life due to water activities such as boating and scuba diving; waste dumping by hotels andrestaurants; uncontrolled construction of tourist facilities on islands such as that experienced in neighboring countries.